While link generation is perhaps the surest and safest way of improving the performance of your website as it makes room for certified search engine optimization you might be concerned on the issue of generating such link generation. There are both legitimate and illegitimate ways of generation of such links.

Some of the legitimate and safe methods of link generation are adding your site to leading search engine directories such as that of Google and Yahoo. You can also add your site to other free directories. While doing so you must also check from where your competitor is procuring the links. A good way to enhance your links will be to write articles and blog for publication on the nets. All these methods can works as plausible methods of ecommerce optimization.

Other viable methods include link swapping and working with the partner websites. You may also try paying for the links you get. However, none of the other methods could be as effective and useful like the writing of helpful articles and allowing other webmasters to publish them free of cost. In exchange you get a link to your website. One article can be sent to hundreds of sites each providing you with a link. It is perhaps the best and surest method of affordable search engine optimization.