The term a sound bite is a short quote that uses to cut down long message into short mode of expression. The sound bite is more powerful way of massaging in this fast moving world. Aim of media training is to helping you think in sound bites. How can you learn to think in sound bits? A good way of practicing sound bits is that when you are talking about your business, attentively listen people who are already using sound bites.

When you are preparing for interview through Media coaching, try to understand the sound bites they are using. How you can transform your message into sound bites is that media training concerned with. The media training emphasis on thinking in sound bites because reporters think in this way. When they edit your long interview, they will be editing it with sound bites. If you give a long   interview, there might be chances of changing the meanings of your speech. When you speak in sound bites, journalists have nothing to edit in your speech and your words transmits in your intended way. Take examples of famous sound bites, read and consider what they have accomplished.

And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country. John F. Kennedy

Famous quote spoken by President Kennedy, who is widely known for introducing a sense of patriotism in American people.

We have nothing to fear but fear itself. Franklin D. Roosevelt

Roosevelt spoke this quote during his first inaugural address. This sound bite is showing   the message of hope during the time of the Great Depression, encouraging people to face the economic crises with courage.

These sound bits are exactly showing their real messages. Such kind of sound bites you have to develop if you want to spread your message in public.