Web directory maintained by a competent provider that has relevant categories and is equipped with the web ranking tools, evaluation strategies and back links that can aid business are most favored ways of placing the developed websites. This not only ensures being noticed by most of the searches, it also enables one to track the website and make appropriate changes wherever essential. 

Submission of articles in reputed, well maintained and known directories is a very important part of getting better website rankings. SEO optimization entails discretionary use of web directories to ensure proper placement as in the physical world where packaging and placement of products on proper shelves in proper categories makes the product perform better. 

The more traffic one attracts, the better is the conversion ratio. The points to be considered while choosing a web directory for submission is the category selection, categorization of the directory, the range of articles the directory attracts and of course its own reach and popularity other than the ranking format and presentation. It also helps to know if the directory has tie ups with most popular websites.